FEEcon Innovation Challenge

June 8, 2018, 9:00AM - 4:30PM

Hyatt Regency Atlanta


Do you have an idea for a startup but don’t know how to code?

At the FEEcon Innovation Challenge, you’ll build, prototype, and pitch solutions to bring your startup to life – without writing a single line of code. Every participant will receive a full list of prizes.

Over the course of the day

  1. Form a team | Network and collaborate with like-minded people who will help you bring the idea to life
  2. Ideate and brainstorm | Think up every crazy idea possible, collaborate, and narrow it down
  3. Prepare a business plan | Identify the problem you’re solving, who your customer is, and how to monetize
  4. Design a prototype | Visually communicate your solution through a working prototype using some of the best tools in the industry
  5. Get mentorship | Meet with industry experts to help you with your pitch, business model, and design
  6. Prepare a presentation | You’ll have up to 10 slides and 90 seconds to showcase the work you’ve done in the past 12 hours
  7. Pitch to a panel of judges | Notable founders and VC’s who can help validate your idea


Day 1 – Friday, June 8th, 2018

  • 9:00am-9:30am | Registration

    9:30am-10:30am | Morning Plenary Session

    10:30am-10:45am | Agenda + setting expectations

    10:45am-11:15am | Teaming up

    11:15am-11:30am | Design Thinking Workshop

    12:00pm-12:30pm | Lunch (Card provided by FEEcon)

    1:00pm-1:30 | Pitching Workshop

    1:30 – 1:45 | Optional Ted-talk

    1:30 – 3:00pm | Mentorship Sessions

    4:30pm | Final Presentation & Judging

ProtoHack is a 7-hour experience where you will build a prototype that communicates an idea visually. During ProtoHack you’ll learn how to use the best prototyping tools in the industry, network with like-minded people with various backgrounds, become a better product person, and receive access to prototype tools, learning communities, and prizes worth over $15,000.

Although we encourage you to try some prototyping tools prior to attending ProtoHack, we will begin ProtoHack with an educational workshop on how to use some of the top prototyping tools.

You’ll work with teams of 4 to 6 people over 7 hours to produce a prototype. At the end, your team will present on stage to a panel of judges consisting of angel investors, notable founders, and industry experts to get feedback.

Still not convinced? Check out our FAQ, read more about how it works, or contact us.

Speakers & Judges

Gary Hasty



Director of Strategy & Innovation

Anju Matthew


Atlanta Technology Angels

Angel Investor

Annee Ngo



Co-Founder, President

Monet Spells

Design Mentor


Senior Product Designer

Justin McElderry

Design Mentor


Product Designer

Kashi Sehgal

Pitch Mentor


CEO & Co-Founder

Cornell Bailey

Pitch Mentor

Motivational Speaker

Steve Brett

Pitch Mentor

Presentation Tuneups

Founder & Teacher

Gabrielle Gunawan



Event Manager

Watch a Live ProtoHack

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